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News

Keystroke was founded in 1994, but rapidly expanded and diversified over the years until it was necessary to create the Keystroke Group to serve as a parent company for our many separate independent divisions.

These divisions offer products & services in the areas of CRM and Project Management, but the one we're most excited to announce today is the formation of our new marketing division called KQD – which stands for Keystroke Quality Designs.

Few of our customers today are aware that “Keystroke Quality Designs” was actually our original company name back in the early days before giving way to simply Keystroke. Over the years we’ve created countless websites for our customers, but never have we assembled such a talented team of professionals to deliver these services.

Marketing

You may know that if you intend to use someone else’s content on your website, in your brochure or in your store, you need to license the use of it—this goes for videos, writing, music, or photographs.  

But we all make mistakes. Maybe you unknowingly used a photo on your homepage from one of these websites, or an employee added it to your brochure. 

If that happens, you might receive a letter from a company telling you to either pay to license it or remove it from usage, or face legal repercussions. So you remove it from your site and hope that is the end of it. In many cases, that is the end—but what if it isn’t?

Let’s say a few months later, you receive an invoice from a law office stating you need to pay them $2,000 for copyright infringement, or they will take legal action. What is happening here?

You might be dealing with a copyright troll. 

Marketing

Creating and delivering digestible content will fuel your marketing campaigns by providing material that can be repurposed for numerous channels and tactics. Recent data shows that webinars have become an integral part of
most B2B organization’s go-to-market initiatives. Currently, 77% of marketing teams use webinars as part of their marketing strategy.

Marketing

Did you know that 79 percent of marketing leads never convert into sales due to the lack of lead nurturing?

Lead nurturing is vital to any purchasing journey and it’s important for marketers to understand the difference between Lead Generation and Lead Nurturing.
Lead generation is the process of generating excitement around specific products and services in order to bring potential new customers into the sales pipeline. This can be done by way of inbound or outbound marketing, including your website, calls to action, lead forms and digital ads.

Marketing

Here are some fast facts on why social media is important as a marketing tool:

  • As of March, 2019, 3.2 billion people are social media users – approximately 42% of the population.
  • The average user spends 2 hours and 22 minutes a day on a social media channel.
  • 73% of marketers believe social media has been a “very effective” or “somewhat effective” marketing tool
  • 54 % of browsers use social media to research products
  • 71% of consumers who have a positive experience with a brand are likely to recommend it on social media
  • 80% of social media consumption is on mobile devices

Marketing

Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of higher rankings, which improves the likelihood that your site will appear in more searches and receive more traffic. Below are some suggested best practices for improving your Search Engine Optimization (SEO).

Marketing

Customer retention and inspiring return-customer purchases is the name of the game. Sure, you've mastered your funnel from top to bottom and you can convert your customers through social media, blogs, and service pages. But all that work is a one-time success unless you can turn those conversions into return customers and loyal regular sales.

Today, we're diving into what current web design technology in store for inspiring customer retention. Join us for two absolutely effective strategies in web design for bringing customers back time and time again.