Professional Grade Webdesign


What is your website intended to accomplish?

Most businesses understand the marketing necessity of having a website, but find the process of deciding on an objective, determining the message, and finally settling on a design concept a daunting one. Even when these decisions can be made, they have to fit within a practical budget. After a quarter century in business, we understand the challenges with this process, and we pride ourselves on being able to deliver solutions to fit most businesses needs and budgets.

Is it to generate sales leads?

Most websites are intended to generate sales leads, but few have any "calls-to-action" to effectively harvest leads and automate follow-up. What sales tracking, shopping cart abandonment, and retargeting technologies have you deployed with your site?

Establish credibility for a new business?

New or home businesses often wish to project a status larger than what they actually are, and this is fine. It's not deceitful to design your website to convey a well established business with resources comparable to the big guys, but there are easy pitfalls to avoid that could otherwise give you away.


How is your website data to be consumed?

A responsive website is no longer a luxury, but a requirement. Google will penalize all websites that are not responsive to mobile browsing, but most Content Management Systems allow oyu to control what content can be consumed by each medium - desktop, tablet, and mobile, and your design and information strategy should reflect this.

Dazzle them with design?

Sizzle-over-steak websites are designed as eye candy to dazzle and impress visitors, and usually promote services over products. Style is important of course, but design choices should have continuity with the services it's designed to promote.


Convert visitors into online purchasers?

Online retailers often build around a database of products that can cross promote each other, and allow for easy navigation, categorization, and selection of products. These websites often use design to feed into the backend shopping cart, and promote discounted items.

A general marketing tool?

If it is your intent to promote products, sales, events, staff, whichever, your design choice should reflect this, as well as the tools you employ in your site. For instance, carousels, expandable content, sliders and such maximize the data you can display in the least amount of space without browsing or clicking.


Educate visitors?

Without a clear objective, most websites often become online brochures with little conversion strategy. If this is the case with your site, your design choices should reflect that objective, and promote your credibility instead of products or services.

Communicate with customers?

Customer engagement is an excellent way to build loyalty, but what methods do your communiocation strategies include? Is there a blog that supports customer feedback. Do you have comment boxes on each page. Have you built a community forum allowing your customers to communicate with each other? How do these strategies feed into your social media pages? Are they bidirectional?


What is your USP?

Why should people do business with you? What is your unique selling proposition (USP)? If you cannot answer these questions, you'll have a tought time articulating a message to visiters, or distinuishing yourself from your competition. The biggest myth in software and websites is, "if you build it, they will come", so craft a narrative.


Make your Homepage your Welcome page

Practically speaking, the website is your store front to the world. Its' design, functionality, and purpose must support the image, theme, and objective of your business. Legal firms, for instance, will naturally wish to employ a different content vs image composition than a retail business selling consumer goods. Businesses that have a shopping cart are also more likely to use more calls-to-action (CTA) than a site without one, but both may wish to employ SEO friendly components like blogs, social media integration, and lead generation tools like webforms.

Another important consideration is ongoing maintenance & upkeep. A website must always change & evolve to reflect new products, promotions, branding, images, you name it, and a robust & secure content management system makes it easier for the customer to manage these tasks themselves. We recommend Joomla or WordPress as both a free, easy to use, and are widely supported by designers and plugins.

Are you selling goods, services, or both online?

How frequently can you update the website content?

What are your calls to action? How and where are they displayed?

Do you run promotions, and if so, what is the desired viewer response to these? Call, click, or both?

How are these tracked?

Where are your leads coming from? Do you have analytics in place to track?

What is your privacy policy?


Mobility is not a question anymore, so ask yourself what features you want to display on mobile devices

Where does your content come from? Is it self-produced, from your suppliers or othe vendors, or both?

Do you need to demonstrate differences between products & services?

Are you marketing to a specific demographic?

What is your refund policy?


What is your social media strategy? Don't confuse a Facebook, LinkedIn, or Twitter presence as a strategy.

Who in your organization will manage the ongoing updates & maintenance of your website (ie., blogs, promotions, events)

What does your website responses feed into? Is it your inbox, CRM, or inside sales team?

Do you have a referral plan or program?

Do you have an online payment provider selected?


Are you selling goods, services, or both online?

If you sell goods online, have a shopping cart that supports variants & characteristics, as well as quantity discounts (if applicable). Do you sell related or bundled products?

What is your SEO strategy? What marketing strategy will incorporate your website? Will you need landing pages for these campaigns?

What's your setup, maintenance, and SEO budget?