SEM
Search Engine Marketing
Search Engine Marketing for all budgets
What is Search Engine Marketing (SEM)?
SEM stands for Search Engine Marketing, which is a very broad term that has come to be understood in terms of marketing services under paid search services and content that you own & update that organically respond to searches.
The paid search services are most commonly known as "Pay Per Click", and Google, Bing, and Yahoo all offer services in this area, with Google being far & away the most popular.
SEM services for owned content includes your website, blogs, social media,or other digital spaces that you own to promote your company, and the visibility of these can be enhanced through regular text, image, and video content updates.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages.
It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.
Benefits Of SEM
Investing in paid advertisements will guarantee that your small business information will appear at the right time in the right place. SEM produces fast results by targeting an audience that is already interested in the product, information or service your business has to offer. It creates a competitive advantage for small businesses faced with large corporate rivals while delivering a substantial return on investment.
The expense of SEM is easily controlled to fit any budget or timeframe, making it a flexible and affordable strategy that any size business can feasibly implement. With approximately 74% of internet users performing local searches and 61% of local searches resulting in purchases, SEM efforts are clearly advantageous for customer acquisition.
Our SEM Rates & Packages
SEM services tailored to fit your industry, budget, and marketing reach
BRONZE SEM PACKAGE
Per month / Billed Quarterly
Suitable for ad spends of $500 - $1000/month
Four creative content variations per month of text/video/images
Four ads per month written with creative content
Two hours of dedicated campaign management per month
BRONZE SEM PACKAGE
Account setup & initializing (we will setup your PPC campaigns using best standards & practices)
Dedicated account manager
Keyword research that are aligned with your business objectives
Google Analytics integration
Conversion tracking
Monthly Progress reports
Subject to one month setup fee
SILVER SEM PACKAGE
Per month / Billed quarterly
Suitable for ad spends of $1000 - $5000/month
Eight creative content variations per month of text/video/images
Eight ads per month written with creative content
Four hours of dedicated campaign management per month
SILVER SEM PACKAGE
Account setup & initializing (we will setup your PPC campaigns using best standards & practices)
Dedicated account manager
Keyword research that are aligned with your business objectives
Google Analytics integration
Conversion tracking
Progress reports
Landing page
Call tracking
Subject to one month setup fee
GOLD SEM PACKAGE
Per month / Billed quarterly
Suitable for ad spends of $5,000 - $10,000/month
Twelve creative content variations per month of text/video/images
Twelve ads per month written with creative content
Six hours of dedicated campaign management per month
GOLD SEM PACKAGE
Account setup & initializing (we will setup your PPC campaigns using best standards & practices)
Dedicated account manager
Keyword research that are aligned with your business objectives
Google Analytics integration
Conversion tracking
Progress reports
Landing page
Call tracking
One month setup fee waived
- No long-term contract required, but all new accounts are subject to a 1-month setup fee and billed quarterly. At the conclusion of the first 3-months the customer can renew for another 3-months at the same rate, or go month-to-month with a 20% increase in the quarterly rate (ie. $300 would increase to $360). Accounts that are month-to-month and are suspended by the customer or interrupted for non-payment must resume with a 3-month term (no setup fee required in these instances)
- 25% discount for multiple SEM contracts, and 20% discount when bundled with our SEO services
- Organic search results are subject to competition, and cannot be guaranteed. Only pay-per-click services can guarantee rankings as ads, and have no organic value once discontinued.
Comparison Chart for SEM Service Packages
Search Engine Marketing tasks included | Bronze | Silver | Gold | |||
|---|---|---|---|---|---|---|
PPC Ad spends per month | $500+ | $1000+ | $5000+ | |||
Online Platforms: Google, Facebook, LinkedIn, & Twitter | ||||||
Dedicated & Certified Account Manager | ||||||
Setup Google Analytics for the site | ||||||
Keyword Research | ||||||
Extensive keyword research is done to identify keywords that are aligned with your business goals. | ||||||
Number of Ad campaign creative variations included per month | 4 | 8 | 12 | |||
Can be text, images, and/or video | ||||||
Number of Ads with copy writing included per month | 4 | 8 | 12 | |||
Hours Per Month of dedicated Campaign management | 2 | 4 | 6 | |||
Monitor campaigns on a regular basis to make sure they are running optimized and without issues. | ||||||
Conversion tracking | ||||||
We need to know what is working on your PPC campaigns and will make sure conversion tracking works | ||||||
Monthly Progress reports | ||||||
Each month you will get a detailed report showing progress made and all relevant metrics and KPI's | ||||||
Landing page | ||||||
Other agencies may charge up to $400 for a landing page, but we include it with your subscription | ||||||
Call tracking | ||||||
Is available at a nominal additional charge of $30/month and is recommended for certain type of businesses | ||||||
Setup Fee | $300 | $450 | Waived | |||
Monthly Rate (Billed Quarterly) | $300 | $450 | $750 | |||
The Digital Marketing 1-2 Punch
Paid and owned media: a framework for marketers and business leaders. Think of owned and paid media like a 1-2 punch. Digital marketing is no longer a single-strategy game. As such, the importance of a well-balanced marketing mix can’t be overstated.
Paid Media
Are advertising placements on web-properties on which you pay to be in front of an audience. For example there are several search engines like Bing, Yahoo or Google where people go to find information on anything they are interested in. Lets take a look at some key stats:
- 86% of consumers use the Internet to find a local business (WebVisible survey)
- 72% of consumers prefer to find information on local merchants via search. (WebVisible survey)
- 29% of consumers search for local businesses at least every week (BrightLocal survey)
Every day thousands and thousands of businesses try to capture the attention of this endless ocean of consumers by intercepting or strategically placing their ads hoping to capture the attention of these prospective customers/clients.
On another note, Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram offer advertising options that can be leveraged to boost your exposure. It all depends on where your target audience is the most active and engaged with your brand.
- Social media platforms capture 33% of the time users spend online.
- 4 in 10 internet users say they follow their favorite brands on social media.
- 37% of online shoppers say they use social media for “purchase inspiration.”
By the way 97% of Google revenues comes from advertising revenues. In 2019 that number is 29.5 Billion dollars. It’s clear to see that there is an immense appetite for business owners to get their message in front of consumers.
Role we play:
Research and strategically plan which keywords are appropriate to target in your industry and locality.
Monitor and assess the KPI’s and metrics to ensure the highest probability of a positive return on our client’s advertising investment.
Creation of the advertising creative appropriate for the chosen social media advertising platform and ongoing optimization of the advertising campaigns.
Our SEM management rates offer a superb value in comparison to the rates that are prevalent in the industry. For exact details on our packages, go here : “LINK”
Owned Media
In this day of media and advertising overload, where messages are being bombarded from so many different mediums; it’s even more important to have a regular and consistent presence in front of your target market so you do not get left behind in comparison to your competitors.
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Implement constant multi-media content to promote visibility and market awareness, as well as ensuring your social media presence is strong, professional and consistently updated with fresh information.
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Analyze and assess the most appropriate social media channel based on your target market.
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Monthly reporting on the key metrics is provided.
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For information on the various packages offered, go here “ LINK”
Key Takeaways of the Digital Marketing 1-2 Punch
The Battle Plan:
Create engaging, customer-oriented, and problem-solving content through owned media, with paid efforts, then get that content strategically placed where it can be spotted by your target audience, and finally, earn the audience’s trust and support and turn them into your brand advocates.
The two elements of owned and paid media are important to a complete digital media strategy. It’s up to you to evaluate what your plans are for each, and what roles we can play in promoting them, and then decide where to allocate your resources to make the most sense for your brand.
Owned media sites are an extension of your brand and create additional avenues for people to interact with your brand. When it comes to owned media, as long as you can keep up with the maintenance, the more the merrier.
Paid media is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties.
While each element has its own role, using both together will make your digital media strategy that much more effective, just like a good 1 -2 combo punch.
Frequently Asked Questions on SEM
Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword.
A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the top spot of the SERP.
These auctions are what keeps the gears of PPC moving.
Auctions begin when someone searches for something on a search engine; if there are advertisers interested in showing ads related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers. The ads that win the auction then appear on the search engine results page.
To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.